British entertainer and entrepreneur KSI has officially become a football club owner, marking another step in his growing business portfolio.
KSI’s move into football follows a trend of high-profile celebrities using their platforms to invest in sports.
His involvement with Prime has already shown his ability to merge entertainment with sports marketing.
The energy drink, in which he co-founded with fellow influencer Logan Paul, has grown into a global brand, securing partnerships with major sporting organisations and athletes.
This includes collaborations and promotional initiatives linked with Arsenal, where Prime has featured in events and campaigns supporting the club’s global outreach.
The move is part of a growing trend of celebrities investing in clubs outside the top divisions, combining exposure, resources, and ambition.
Off the pitch, according to The Mirror, KSI has become a majority shareholder of the National League South club Dagenham & Redbridge.
On the pitch however, The Daggers have experienced a season of ups and downs.
Results have varied for the club, with notable victories against mid-table rivals shadowed by defeats elsewhere.
The club are currently thirteenth in the league, with KSI’s first game as owner coming up against top of the league Dorking Wanderers.
With several fixtures remaining, the squad are aiming to finish strongly.
Fans are hopeful that KSI’s backing can help provide both stability and ambition for the months ahead.
His involvement has already generated buzz around the club, raising expectations for improvements on the pitch and exciting opportunities off it.
KSI has also vowed to live stream his first game at Victoria Road on Saturday, as the Daggers look to climb up the table.
I’m so excited to start this journey. It’s gonna be a rollercoaster for sure but I hope to bring Dagenham and Redbridge (@Dag_RedFC) back to the glory days. For those of you that are OG fans (Race to Division One), you’ll know that this is a full circle moment for me. So join me… pic.twitter.com/GosGKRtPR6
— ksi (@KSI) March 3, 2026
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